Ford Explorer Gets Reinvented With LEGO Bricks

How cool is this?

 

Using more than 380,000 LEGO bricks, a full-size version of the Ford Explorer made its debut at the Blue Oval’s Chicago Assembly Plant this week. The eye-catching Explorer recreation marks a new partnership between Ford and the LEGOLAND Florida theme park.

Twenty-two designers were needed to create the LEGO Explorer, which sites atop a 768-pound interior aluminum base. For now, it will be featured at the historic Chicago plant that produces the Explorer, but soon it will make the journey Florida where it will remain parked at LEGOLAND.

“Ford is excited to support the alliance between LEGOLAND Florida and the Southeast Ford dealers. The LEGOLAND Florida Explorer and the Ford Driving School attraction are great opportunities to showcase our products and safety messages to families and visitors in a unique way,” said Tracy Magee, Ford Experiential Marketing manager.

LEGOLAND Florida is slated to open on October 15. The park will be home to exhibits using more than 50 million LEGO bricks, including the new Explorer. It will also feature the Ford Driving School for children, which will give kids the thrill of driving their own vehicle. The idea for the school came from Florida-area Ford dealers that wanted to support the brand while promoting responsible driving skills.

“We’re less than a month from opening and the anticipation level is incredibly high,” said LEGOLAND Florida General Manager Adrian Jones. “This is the only park of its kind in the world built exclusively for kids ages 2 to 12, and it will be a total departure from anything families with young children have seen before. It’s a completely immersive experience, engaging kids’ imaginations and their sense of adventure through interactive play.”

To watch the video of this being built or to read more: http://www.fordinthenews.com/ford-explorer-gets-reinvented-with-lego-bricks/#more-2788

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Ford Aims To Create A World-Class In-Car Experience For Consumers

Ford aims to create a world-class in-car experience for consumers.

Ford is determined to transform the in-car experience. Consumers are increasingly demanding integrated communications, voice-controlled operations, and more in-car entertainment options — and Ford is happy to deliver on those requests.

But to truly develop the most innovative in-car experience possible, Ford isn’t relying on its own skilled engineers in Europe and the United States. The Blue Oval continues to forge partnerships with leaders in the consumer electronics industry to bring new features to consumers faster — and cheaper — than ever before.

“By harnessing the experience and expertise of the finest hardware and software manufacturers from a variety of fields, Ford is developing a system that is far ahead of the game and will continue to be thanks to its upgradeable design,” said John Schneider, chief engineer, Ford Global Multimedia and Infotainment.

Ford has already partnered with Gracenote, Microsoft, NAVTEQ, Nuance Communications, Sony Corporation, TeleNav and ViaMichelin, to name a few. These companies have worked together with engineers at Ford to bring new functionality to SYNC, Ford’s award-winning infotainment system. Each of these partners possesses their own unique experience and know-how in individual fields, and together they’ve helped develop a uniquely capable and comprehensively equipped system.

Each of these renowned companies brought something special to SYNC:

• Gracenote – Provides technologies and music data that will enable SYNC with MyFord Touch to release the full potential of digital music players.
• Microsoft – Developed Microsoft Windows Embedded Automotive, a powerful and reliable software platform that allows SYNC to connect drivers and passengers to their digital lifestyles.
• NAVTEQ – NAVTEQ’s data is designed to support more precise guidance, to help driver orientation and generally improve the overall navigation experience.
• Nuance Communications – Provided SYNC with unrivaled voice control capability through innovative speech technology.
• Sony – Developed the high-quality audio systems on numerous Ford vehicles.
• TeleNav – Provided an easily updateable navigation solution that includes regional and local information such as languages, guidance and maps.
• ViaMichelin – Provides SYNC with MyFord Touch users with Michelin’s celebrated hotel and restaurant guide.

Schneider  added, “Developing a system as advanced as SYNC with MyFord Touch required expertise outside of the traditional car manufacturer remit, but the experience being gained from the project will continue to benefit Ford customers as our company develops as a producer of world-class technology.”

Read more: http://www.fordinthenews.com/ford-aims-to-create-a-world-class-in-car-experience/#more-2727