Congratulations, Ford!
Polk has handed out its annual Automotive Loyalty Award for 2011, and Ford walked away with a total of six honors, including two of the highest. The Dearborn-based automaker took home the top nod in both the Overall Loyalty to Manufacturer award as well as the Overall Loyalty to Make award categories. The manufacturer received both awards in 2010 as well. Ford also received the African American Market Loyalty to Make, and the Ford F-Series and Ford Escape brought down wins in the Mid/Full-Size Pickup and Compact SUV categories, respectively. Additionally, the Lincoln MKZ drove away with the Luxury Car category.
Polk prides itself on organizing and distributing the industry's only fact-based owner loyalty award, and the organization analyzes over 4.5 million household records and consumer transactions each year to determine the winners. Polk also examines state registration and lease information.
Read more: http://www.autoblog.com/2012/01/13/ford-takes-top-honors-in-polk-automotive-loyalty-awards/
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